Display, CTV, audio and video through Display & Video 360 — with cross-channel attribution so you can see which impressions actually moved revenue, not just which ones were cheap.
Opaque supply, viewability fraud and last-click attribution combine to make programmatic look like wasted money. The inventory is cheap, so it gets blamed when last-click gives it no credit — even when it did the upper-funnel work that made the conversion possible.
We run programmatic with supply hygiene first: PMP deals, allowlists, and fraud and viewability filtering. Then we measure it honestly with cross-channel attribution and incrementality testing, so its real contribution is visible.
Run that way — engineered in parallel with affiliate and search rather than bolted on — programmatic drove a 245% booking lift and $1.2M in new revenue for one travel group.
Enterprise programmatic, run clean and measured honestly.
PMP deals, fraud and viewability filtering, and inventory allowlists so budget reaches real, brand-safe impressions.
CTV and audio measured against incrementality, not raw impressions — upper-funnel that earns its place.
A model that credits programmatic’s real role in the path to purchase, alongside search and affiliate.
First-party data activation, lookalikes and suppression so you stop paying to reach people already converting.
Responsive display through to CTV — formats matched to placement and funnel stage.
Allowlists and third-party verification baked in from day one, not patched after a problem.
How a programmatic engagement is built.
PMP deals, allowlists, fraud filtering and first-party audience activation in DV360.
Cross-channel attribution stood up so programmatic’s contribution is visible against search and affiliate.
Hold-out tests confirm what programmatic actually adds — not what last-click assumes.
Budget shifts toward placements that move blended revenue, not the cheapest CPMs.
Programmatic (DV360) isn't a theory here. This is a live account, verified from platform data.
$1.2M in new revenue in six months — two channels engineered together from the start, not bolted on after the fact.
Straight answers. If yours isn't here, email info@prodigital360.com and we'll write a real answer back.
Programmatic is the automated buying of display, video and audio ad inventory through a demand-side platform, using audience data to decide which impressions to buy in real time.
Display & Video 360 (DV360) is Google’s enterprise demand-side platform for buying display, connected TV, audio and video programmatically across the open web and premium inventory.
Supply hygiene first — PMP deals, inventory allowlists, and fraud and viewability filtering — so budget reaches real, brand-safe impressions rather than bot traffic or low-quality placements.
With cross-channel attribution and incrementality testing rather than last-click, so programmatic’s real contribution to the path to purchase is visible.
Yes — we engineer them together. Building programmatic in parallel with affiliate drove a 245% booking lift and $1.2M in new revenue for one travel client.
Book a free 20-minute Revenue Leak Audit. We’ll review your campaigns, find the biggest leak, and write you a plan — same week.