Account-based campaigns on LinkedIn, paired with Search intent, that put your offer in front of the handful of people who actually sign. Built for enterprise sales cycles and considered B2B purchases.
LinkedIn has the most expensive CPMs in digital advertising — which is exactly why undisciplined targeting is so costly. Broad audiences, no account list, and lead-gen forms tuned for volume produce MQLs that sales quietly ignore.
We target the named accounts that matter and the specific roles inside them, then route high-intent leads straight to a callback. Quality is engineered in, not hoped for.
And we never run LinkedIn alone. Pairing it with Search means the demand you create among decision-makers gets captured the moment they go looking — that convergence is what drove the result.
Demand creation and capture, engineered as one motion.
Named-account lists, matched-audience uploads and decision-maker role filters — spend goes only to accounts worth winning.
LinkedIn creates demand among decision-makers; Google Search captures it the moment they act.
Form friction tuned to lead quality rather than raw volume, so sales gets leads worth calling.
High-intent leads scored and routed for immediate callback while interest is still warm.
Offers tested against pipeline and demo bookings — not click-through rate.
Closed-won data fed back into targeting so spend concentrates on the accounts that actually convert.
How an ABM engagement runs.
Build the named-account list and decision-maker role map with your sales team.
LinkedIn ABM and paired Search capture launch together against the target list.
Score and route leads, tune form friction, and feed results back into targeting.
Closed deals reshape spend each month toward the accounts that convert.
LinkedIn & ABM isn't a theory here. This is a live account, verified from platform data.
Decision-maker targeting paired with Google Search intent — the convergence of demand creation and capture that drove the result.
Straight answers. If yours isn't here, email info@prodigital360.com and we'll write a real answer back.
ABM concentrates advertising spend on a defined list of high-value target accounts and the decision-makers inside them, rather than casting a wide net — ideal for considered, multi-stakeholder B2B purchases.
LinkedIn creates demand among decision-makers who aren’t searching yet; Search captures that demand the moment they start looking. Run together, they compound — which is how we tripled demo bookings for a Salesforce ISV partner.
For a Salesforce ISV partner, ABM paired with Search delivered 3.5x demo bookings in one quarter while cost per lead fell from $98 to $54.
For considered purchases with multiple stakeholders, yes — provided targeting is disciplined. The platform’s high CPMs punish broad targeting but reward precise account and role targeting.
We score leads between the landing page and the CRM, tune form friction to quality over volume, and route high-intent leads to immediate sales callback.
Book a free 20-minute Revenue Leak Audit. We’ll review your campaigns, find the biggest leak, and write you a plan — same week.