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Certified Google Partner · since 2017

Google Ads that optimise for revenue, not clicks.

Search, Performance Max, Shopping and YouTube — rebuilt around the conversions that actually make you money. We’re a certified Google Partner managing campaigns from $16K to $150K per month.

FlightSearchDirect
1.02 2.08
ROAS recovered in six weeks at $150K/month, CPA down 41%.
Read the case study
In short
ProDigital360 manages Google Ads and paid search for B2B and growth-stage advertisers — Search, Performance Max, Shopping and YouTube. As a certified Google Partner since 2017, we rebuild accounts around conversion value rather than click volume, and we publish the bid logic and negative-keyword lists so clients own the system.

Why most Google Ads accounts plateau.

Three failures show up in almost every account we audit. Broad-match keywords trigger on queries with no commercial intent. Automated bidding optimises toward the wrong conversion — a form-fill instead of a sale. And there’s no governance system catching the new waste that appears every single day.

We fix the foundation first: themed ad groups by intent, daily query governance, and value-based bidding with hard CPA floors. The algorithm only performs as well as the data and structure you give it.

Then we make it transparent. Every negative keyword, every bid rule, every change is logged and handed to you — portable if you ever leave. Most agencies keep their logic opaque on purpose. We don’t.

Inside a Google Ads & Paid Search engagement.

Full-funnel Google coverage, governed daily and built to compound.

01

Search campaigns

Tightly themed ad groups by intent, governance of every incoming query, and value-based bidding with CPA floors.

02

Performance Max

Asset-group structure that controls where Google spends, with signal feeds that keep PMax honest about what converts.

03

Shopping & feeds

Feed optimisation, custom labels and inventory-aware bidding for retail and e-commerce catalogues.

04

YouTube & Demand Gen

Upper-funnel that’s measured against pipeline and revenue — not views or vanity reach.

05

Daily query governance

Automated classification of every search term, auto-promoting converters and pushing waste to negatives — fully auditable.

06

Value-based bidding

We feed Google your real conversion values so the algorithm optimises toward profit, not raw conversion volume.

From break-even to compounding.

The exact sequence we ran at $150K/month.

Week 1

Audit & measurement

Pull search-term data, identify wasted query types, and rebuild conversion tracking to count revenue, not clicks.

Week 2

Restructure

Kill broad-match waste. Build tightly themed ad groups by route type and booking intent. First negatives shipped.

Week 3–4

Governance live

Daily query classification deployed — every change tagged for an auditable log the client owns.

Week 5

Bid logic switched

Value-over-cost bidding with CPA floor thresholds, so the algorithm optimises toward profitable conversions.

Week 6+

Compounding

ROAS crosses 2.0. The negatives list keeps growing — auditable, owned by you, portable if you leave.

Status
Certified Google Partner
Channels
Search · PMax · Shopping · YouTube
Budgets managed
$16K–$150K / month
Proof
1.02→2.08 ROAS · $8.30 CPA

The numbers behind the claim.

Google Ads & Paid Search isn't a theory here. This is a live account, verified from platform data.

Travel · Meta-searchFeatured
1.02 2.08
ROAS recovered · 6 weeks · CPA −41%
FlightSearchDirect

$150K/month at break-even — recovered to 2.08 ROAS in six weeks.

A custom query-classification system, total restructure and value-over-cost bidding rebuilt the account from the foundation up.

Read the case study

Google Ads & Paid Search — your questions.

Straight answers. If yours isn't here, email info@prodigital360.com and we'll write a real answer back.

Is ProDigital360 a certified Google Partner? +

Yes. ProDigital360 has held Google Partner status since 2017, renewed annually, with certified specialists across Search, Shopping and video.

What Google Ads campaign types do you manage? +

Search, Performance Max, Shopping, YouTube and Demand Gen — managed together as one account strategy rather than siloed campaigns.

What budget size do you work with? +

We manage Google Ads budgets from roughly $16,000 to $150,000 per month across B2B, e-commerce, travel and finance.

How do you improve ROAS on Google Ads? +

We rebuild accounts around conversion value, deploy daily query governance to eliminate waste, and switch to value-based bidding with CPA floors. One travel account moved from 1.02 to 2.08 ROAS in six weeks.

Do I own the optimisation work? +

Yes. Negative-keyword lists, bid logic and a full change log are documented and handed to you — portable if you ever leave us.

Often paired with this.

Want results like these?

Book a free 20-minute Revenue Leak Audit. We’ll review your campaigns, find the biggest leak, and write you a plan — same week.

  • Free 20-minute call with a senior strategist
  • Written audit summary within 5 business days
  • Clear plan, prioritised by revenue impact
Book a free audit