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CRO · Landing pages · Testing

Doubling spend on a 1% page just doubles your CPA.

We build, test and ship landing experiences that lift conversion rate across every campaign feeding them — because the cheapest way to cut CPA is rarely the bid. It’s the page.

Pet Insurance Provider
$30.39
Cost per policy — 4,080 sold via cohort-specific landing pages.
Read the case study
In short
ProDigital360 provides conversion rate optimisation (CRO) and landing page design — building and A/B testing landing experiences that raise conversion rate across every campaign. CRO compounds: a higher-converting page lowers CPA on all the traffic you already pay for. Cohort-specific pages helped one client sell 4,080 pet-insurance policies at $30.39 each.

More spend won’t save a weak page.

If your landing page converts at 1%, doubling the ad budget simply doubles your cost per acquisition. The bid is not the bottleneck — the page is. Yet most accounts pour money into traffic and leave the destination untouched for months.

CRO fixes the multiplier. Every percentage point you add to conversion rate lowers CPA on all the traffic you already pay for — across every campaign, every channel, simultaneously. It compounds in a way bidding never can.

We build cohort-specific pages that match the message of each audience and intent. For a pet-insurance client, that discipline produced 4,080 policies at $30.39 each — 80% under the sector benchmark.

Inside a CRO & Landing Pages engagement.

The page, the test, and the discipline that compounds.

01

Landing page design & build

Conversion-focused pages built and shipped — not mockups handed back for someone else to implement.

02

A/B & multivariate testing

Structured experiments that prove what lifts conversion, rather than guessing from best practice.

03

Cohort-specific pages

A page per audience and intent, so the message matches who clicked — the biggest lever on conversion rate.

04

Conversion path & form optimisation

Friction removed from the steps between click and conversion, where most drop-off hides.

05

Page speed & Core Web Vitals

Fast pages that don’t bleed conversions — or quality scores — to slow load times.

06

Message-match with ad creative

The promise in the ad and the promise on the page line up, so intent doesn’t evaporate on arrival.

Test, learn, ship winners.

How a CRO engagement runs.

Week 1

CRO audit

Heuristic review and analytics deep-dive to find where conversions leak today.

Week 2–3

Build & instrument

New pages and variants built, with testing and analytics wired in from the start.

Week 4+

Test & ship

Run experiments, ship the winners, and roll learnings across every campaign feeding the pages.

Focus
CRO · landing pages
Method
A/B + multivariate
Proof
4,080 policies · $30.39 CPA
Effect
Compounds across campaigns

The numbers behind the claim.

CRO & Landing Pages isn't a theory here. This is a live account, verified from platform data.

InsuranceNDA
$30.39
Cost per policy · 4,080 sold
Pet Insurance Provider

4,080 policies at $30.39 each in a brutal vertical.

Premium audience targeting and dedicated landing pages for each cohort — 80% under sector benchmark in one of Google’s most competitive categories.

See the result

CRO & Landing Pages — your questions.

Straight answers. If yours isn't here, email info@prodigital360.com and we'll write a real answer back.

What is conversion rate optimisation (CRO)? +

CRO is the practice of systematically testing changes to a page or funnel to increase the percentage of visitors who take the desired action — raising conversion rate without raising traffic cost.

Why does CRO matter more than bidding? +

CRO compounds across all the traffic you already pay for, lowering CPA on every campaign at once. Bidding only changes what you pay per click; a better page changes how much of that traffic converts.

Do you build the landing pages, or just advise? +

We design, build and ship the pages, then run the tests — not just hand over recommendations for someone else to implement.

How do cohort-specific landing pages help? +

Matching the page message to each audience and intent lifts relevance and conversion. For a pet-insurance client, cohort-specific pages produced 4,080 policies at $30.39 each.

What results have you seen from CRO? +

In one of Google’s most competitive verticals, cohort-specific pages and tuned bidding sold 4,080 pet-insurance policies at $30.39 each — around 80% under the sector benchmark.

Often paired with this.

Want results like these?

Book a free 20-minute Revenue Leak Audit. We’ll review your campaigns, find the biggest leak, and write you a plan — same week.

  • Free 20-minute call with a senior strategist
  • Written audit summary within 5 business days
  • Clear plan, prioritised by revenue impact
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