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Practical automation · Auditable

Automation that ships — and leaves an audit trail.

Creative auto-pause, lead-scoring routing and daily search-query governance. Practical AI that does real work on your account, with every action tagged so you can see exactly what changed and why.

FlightSearchDirect
1,800+
Negative keywords built and logged by an AI query-governance system.
Read the case study
In short
ProDigital360 builds practical AI and marketing automation — daily search-query governance, creative cost-floor auto-pause, and lead-scoring routing between landing page and CRM. Every automated action is tagged for an auditable change log the client owns, so the system stays transparent rather than becoming a black box.

Most “AI marketing” is a black box.

Plenty of agencies say they use AI. Few can tell you what it actually did. The bid logic is opaque, the automations are unaccountable, and when something breaks you have no trail to follow. That’s not automation you can trust with a budget.

We build automation that does real work and shows its working. Daily query governance classifies every search term and tags each change “Added by AI”. Creative cost-floors auto-pause assets after threshold misses. Lead scoring routes high-intent leads to immediate callback. Every action is logged and named.

And because the logic is documented, you own it. If you ever leave, the system goes with you — the opposite of the opaque-by-design approach most agencies take.

Inside a AI & Automation engagement.

Automations that execute at machine scale, with a human-readable trail.

01

Query governance

Daily classification of every search term — auto-promoting converters, pushing waste to negatives, each change tagged “Added by AI”.

02

Creative cost-floor

Assets auto-paused after three consecutive cost-per-conversion threshold misses, before they drain budget.

03

Lead scoring & routing

High-intent leads scored between landing page and CRM, then routed to immediate sales callback.

04

Auditable change logs

Every automated action named and logged — a change trail you can read, question and own.

05

Reporting automation

Scheduled, reliable reporting that ties automated actions back to revenue impact.

06

Custom workflow build

Bespoke automations for the repetitive, high-volume decisions humans can’t keep pace with.

Build it, tag it, log it.

How an automation engagement runs.

Week 1

Identify candidates

Find the high-volume, repetitive decisions where automation beats manual management.

Week 2–3

Build & tag

Automations built with every action tagged for an auditable log from day one.

Week 4

Go live with logging

Systems deployed; the change trail starts the moment they run.

Ongoing

Governance

Humans review the log, refine the rules, and keep strategy where it belongs — with people.

Approach
Practical · auditable
Examples
Governance · auto-pause · routing
Proof
1,800+ negatives ·
Ownership
You own the logic

The numbers behind the claim.

AI & Automation isn't a theory here. This is a live account, verified from platform data.

Travel · Meta-searchFeatured
1,800+
Negatives built & logged by AI · 6 weeks
FlightSearchDirect

A query-governance system that grew the negatives list from 200 to 1,800+.

Every incoming search term classified daily, every change tagged “Added by AI” for a 47-page auditable log the client owns.

Read the case study

AI & Automation — your questions.

Straight answers. If yours isn't here, email info@prodigital360.com and we'll write a real answer back.

How does ProDigital360 use AI in campaigns? +

Three practical applications: daily search-query governance that classifies and acts on every term, creative cost-floor automation that auto-pauses underperforming assets, and lead scoring that routes high-intent leads to immediate callback.

Is the automation a black box? +

No. Every automated action is tagged and logged in a human-readable change trail that the client owns — the opposite of opaque, bid-logic-as-secret approaches.

What is query governance? +

Query governance is a system that audits every incoming search term daily, auto-promotes converting terms to keywords, and pushes irrelevant terms to negatives — each change tagged for an auditable log.

Can we keep the system if we leave? +

Yes. Because the logic is documented and the change log is yours, the system is portable — it goes with you if you ever leave us.

Does automation replace strategists? +

No. Automation executes governance at a scale humans can’t match, but strategy, judgement and review stay with people. The two work together.

Often paired with this.

Want results like these?

Book a free 20-minute Revenue Leak Audit. We’ll review your campaigns, find the biggest leak, and write you a plan — same week.

  • Free 20-minute call with a senior strategist
  • Written audit summary within 5 business days
  • Clear plan, prioritised by revenue impact
Book a free audit